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Food Retailing or Food Entertainment?
By John Stanley


A3 Posters
A3 Posters are large pieces of printed-paper that are designed so that they can be attached to a wall or a vertical surface. Usually, Posters include both textual and graphic elements. They may also be entirely graphical or completely textual. Posters are designed to be stunning and convey information. Posters may be used for many purposes, and they are a frequent tool for advertisers (particularly for events, musicians and films), protestors and other groups that try to communicate a message. A3 Posters are also used for duplications of artwork, especially famous work. Another type of poster is educational Posters, which may be about a particular subject for educational purposes,


Food retailing is going through a global revolution. On one side of the equation companies such as Walmart, Aldi and Liedl are gaining market sharee as local commodity food retailers.

Baby Personalized Blankets
Have you ever seen something as nice as the range of Baby Personalized Blankets on offer? They make a great bespoke gift for a new baby. These sweet blankets come in a range of beautiful colours and designs so no matter how fussy the new mum might be, she will love a bespoke baby gift therefore Baby Personalized Blankets are the perfect choice as any mum will be well aware of the extra bother you have gone to. A baby can never have enough blankets and they often have a favourite one as they get older. It couldn`t be easier getting hold of one, you can find them for sale everywhere but they are most common on the web. It is just like buying anything else all you need remember is let the seller know the exact message you would like embroidered or printed your chosen blanket. Just because they are personalised they are not very expensive at all, only a few pence more than the bog standard ones. Give the new arrival something special that can be kept as a keepsake for the future.

Where does this leave the independent food retailer and does he have a future? If you ask Pete Luckett of Halifax, Nova Scotia in Canada, the answer is a definite yes. As the food giants move the industry in one direction, the independent retailer has no choice but to move in the opposite direction and to make food shopping an entertaining experience.

Pete started his retail life as a ?barrow boy? selling fruit and vegetables in the English town of Nottingham. Having toured the world he ended up residing in the Atlantic provinces of Canada where he opened his award winning ?Pete?s Frootique?.

Pete?s philosophy is simple; provide an entertaining experience and top quality product and your customers will keep coming back.

It?s about people

Pete?s philosophy is that you need to show you care about people if you are to compete with the mass food retailers.

As a consumer visiting Pete?s retail outlet you are guaranteed to be greeted at the entrance by a team member in top hat and tails. Steve the piano player will play your favourite tunes on his piano which is positioned on a stage above a display of fruit.

It?s not all gimmicks to entertain you

Pete employs a nutritionist to provide professional information on health related issues and each week team members attend product knowledge training sessions to ensure they can pass on product benefits to customers.

Pete is committed to building a team, his internal customers are as important as his external customers. Interviews to hire team members take place at 7.00am as a test to see if potential team members can get to work on time. The interview concentrates on checking the potential team member?s personality. Technical knowledge can always be learned, personality is an ability that is essential to become a member of a team.

Retail is detail

Pete?s Frootique is a theatrical experience, customers are directed through a ?boutique? store layout.

On the journey they pass by ?The English Butcher?, ?The French Deli?, a bakery and an English product shop which stocks many of Pete?s favourite products from when he was in Britain.

On the consumers journey they pass by theatrical props displayed in the ceiling as well as tasting stations that entice consumers to try new fruits and vegetables from around the globe.

Pete has one of the smallest advertising budgets in the industry. He rarely advertises in local newspapers, but has one of the most effective marketing strategies in the industry.

Pete has authored three books on fruit and vegetables, their origins and unique ways of cooking them.

He regularly appears on the national Canadian TV as a food expert and has a two minute segment on the national lifestyle program just before the weather report. These segments can include how to identify when mangos are ripe to how to cook new potatoes to preparing celeriac and beetroot soup.

Pete has a regular thirty minute documentary program on the Food Channel. Each episode takes one fruit or vegetable and follows its origins, how it is grown commercially and unique ways of preparing and cooking the produce. Programs have been produced on mangoes, macadamias, kiwi fruits and truffles.

Pete is also a motivational speaker. I have shared the stage with him at retail conferences in Canada, USA and the United Kingdom. His enthusiasm is contagious and an excellent advertisement for his business.

Effective retailing

Consumers don?t just visit Pete?s Frootique because it is a fun place to go. They visit because he and his team are excellent retailers.

Power displays are built with skill based on years of experience. The team know how to effectively dummy displays, so that a little can look a lot. Endcaps are used throughout the store and cross merchandising ensures that they maximise the basket spent per customer.

Branding is critical

The brand ?Pete?s Frootique? is precious to Pete and his team. The logo is evident outside the business, on all team members? business cards and on all signs used to promote products. Every customer is constantly aware of what business they are in.

Pete is fully aware that all his customers have to go to a supermarket to finish off their weekly shop. He has secured the position as the expert on fruit and vegetables and the company that cares about the customer where consumers can enjoy shopping. This is a truly unique experience that customers talk about to their friends.

Pete and I have produced a training video ?Winning at Retail? based on Pete?s Frootique. Its aim is to act as a training tool for retail team members on how to develop an experience in a retail environment. This video is available via our web site www.johnstanley.cc

If you have the opportunity to visit Canada, put Pete?s Frootique on your itinerary. You won?t be disappointed.

For more information about this article and/or the author visit http://www.johnstanley.cc

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California Scents - California Scents
...smelt anything but fragrant. Not everyone is meticulous about their motors and some owners think the inside of their car should be used as a rubbish bin. I`m not saying that I`m Peter Perfect when it comes to polishing my car but it gets washed and valeted inside on a regular basis. One of the must-have items I`ll have in my car is a freshener by california scents. This wonderful company now sells its products in the UK and they can be of great help when used inside the car, home or office. The full range of products available to buy from california scents is extremely comprehensive. In the past I have tried out quite a few of their fragrances and now have a few favourites of my own. At the moment my car has a distinctive ?new car` smell courtesy of a cool gel product. However, I also love the smell of La Jolla lemon...
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Bonsai - Wonderful Bonsai Gifts.
...he Japanese for `tray planting` and is an ancient and revered art of cultivating trees and shrubs to create a work of art where the original life force and very essence of the species is encouraged to shine out its beauty in breath-taking miniature. Leading exponent of the art, Graham Potter at Kaizen bonsai has created an entire website devoted to the cultivation techniques and products and he believes that bonsai is all about harmony and equilibrium which is self evident when you visit. You`ll see examples of his work on display, including English yews, knotty pines, junipers, English elms and Japanese maples, each a breath-taking masterpiece showing his devotion to what he calls `Kaizen`. This is another Japanese concept of continual, ongoing improvement leading to success with a particular goal, often against seemingly unassailable odds. By his own brave ...
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Bonsai Tools - Bonsai Tools
... you are really committed to growing your very own bonsai tree or bonsai trees then you really DO need the correct bonsai tools and other items and equipment such as the soils and the unique pots. The Chinese obviously are experts in the field so their advice you should really take on board. If you DO use the correct bonsai tools along with the right advice you may well find yourself showing off your very own bonsai tree or even bonsai trees! You can find everything you could possible need on the internet nowadays so there is no excuse not to have your equipment to hand and because the internet is so cheap it will not cost you the earth to have your bonsai looking fantastic and at its very best. Make sure you choose nothing but the best which means: Chinese manufactured bonsai tools . These are modelled on traditional, tried and tested, Japanese patterns. Enjoy the satisfaction of us...
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Adult Games For Couples - Adult Games For Couples
... partner, but are a little shy and do not really know where to start. If this sounds like you and you are longing to be a little more adventurous in the bed room but do not fell like you have the confidence then why not try playing one of the adult games for couples ? There is a massive range to choose from and you can buy them all for the lowest possible process on line. These adult games for couples are definitely not for the faint hearted but are guaranteed to have you all screaming with laughter. You can play them with your friends for a laugh, or with just you and your partner if you want to spice things up a little bit. Share your most intimate fantasies with your partner, tell them what your fetishes are and what you want them to do to you. These adult games for couples will help break down any inhibitions you and your partner ...
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Stress Ball - Stress Ball
...drives, stress ball, mugs, mouse mats, badges, hats, etc. The list goes on and on. You can go to a company and have your promotional merchandise manufactured for you. They have a wide variety of merchandise on display. You can choose what you like from their displays or their catalogues. Sometimes, you might come across items that you could use as they are. You might find others that need only your company name added on. You can also have custom made promotional merchandise. Most businesses prefer these because you can prepare the concept and then design and print these according to your liking. Some businesses prefer promotional gifts like pens and stress balls. These are used indoors mostly but do catch people`s attention. Some people do not like to wear promotional gifts. This is why promotional gifts l...
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Reproduction Maps - Reproduction Maps
...how the area from which you were born, or where you live now. It`s amazing to see just how much things have changed since the maps were originally made. Original maps from people like John Speed are very collectable. They show cities like Manchester as being small towns before they expanded and turned into vast areas. The maps actually make delightful additions to the home and they can look rather appealing when they are displayed on walls inside wooden frames. The only problem is the original maps now fetch large sums of money when they come up for sale. One solution is to buy reproduction mapsthat look just like the real thing. Printed copies can be purchased that have been hand coloured and they are hard to tell from the originals. Invest in some of the reproduction mapsand you could hang them in your study. That home ...
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Antique Maps - Antique Maps
...ps a hard time. People tend to rely on sat nav systems these days and atlases are lying unused in the glove boxes of cars as a result. Way back in 1595 a man named John Speed published his first map. I`m not sure what he would have made of modern sat navs but his antique maps are now becoming highly collectable. In fact, original antique maps by Speed can cost thousands of pounds. However, there are cheaper alternatives available and they look just as authentic as the original works. High quality printed copies can be purchased that have all been hand coloured. They are printed and then coloured to make them look just like the real items. Interested parties will find maps of Great Britain and Ireland with all the counties on. From Lancashire to the Isle of Wight detailed maps are available and they all look very impressive. Remember, ...
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Horse Gifts - Horse Gifts
... mad about horses and ponies. If she was allowed to she`d be going horse riding every day and she`d be down at the stables during all of her spare time. Due to this we tend to buy her lots of Horse Gifts that are related to the equine world. Parents that have children like ours who are besotted by horses will find the Horse Gifts to be great as well. There are items for bedrooms, items of jewellery and plenty of dvds and books on the subject matter. From toys and games to clothes and bags the gifts are many and they all have a very horsey theme. Just recently we decorated our eldest daughter`s bedroom and put some horse related items inside. Along with a funny type of horse duvet and matching pillowcase we also invested in some felt light up horses as well. With a waste paper bin in the corner that had pon...
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Personalised Baby Gifts - Personalised Baby Gifts
...ght for sore eyes and when new babies are brought into the world the family and friends of the happy couple will want to shower it with glorious gifts. There are many thoughtful presents that can be given to the baby and a fine collection of Personalised Baby Gifts are available for little boys and girls throughout the land. Within this charming collection are items like a personalised teddy basket that looks utterly delightful and contains many cracking treats. The pretty little white wicker basket is lined with a pastel floral print and the customer can order blue or pink check trim depending on if it`s for a baby boy or girl. Inside this exquisite basket is a white cotton bib that has gingham appliqué teddies in pink or blue. On its own it would make a fantastic present for a new baby but when you consider that it can be embroidered with the baby`s n...
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Business Gifts - Business Gifts A Nice Surprise
...ng out business gifts is one way to show that you care for your clients. You can give business gifts to market your products or services in a subtle manner as a gift is considered a token of appreciation and the recipient is pleased to use the business gifts. You can also give business gifts to your employees to motivate them and also to show to them that you greatly value their contribution. business gifts include items like key chains, business card holders and cases, photo frames, calculators, cufflinks,...
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Odour Neutraliser - Odour Neutraliser
...come nad comfortable. Embarrassing odours in your home could give your guests a totally different impression. It is often very difficult to prevent the build up of unpleasant smells in the home. From cooking smells in the kitchen to the pong of wet pets, odours can make your home feel a little unpleasant. If you would like to banish smells from your home then why not take a look buying odour neutraliser on line. All of these odour neutraliser products available from one of the hottest fragrance companies are completely environmentally friendly and biodegradable. So banish all those unpleasant odours with the best odour neutraliser products on the market....
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Custom Made Figures - Custom Made Figures
...ently went to an arts and crafts exhibition when we were staying in Leeds. My husband had taken me there for a special treat and we were having a fabulous time. The hotel room was absolutely lovely and we had been out for a fabulous dinner the night before. The next day we got up and had a walk around the city centre after breakfast. It was there that we saw the poster for the arts and crafts exhibition and we decided to go and have a look. We were really glad we did. There were all sorts of stalls selling all sorts of incredible things from jewellery to whisky. However, the stall that really caught our eye was the one selling custom made figures. We could not believe how life like they were. The company just took a photograph of you and, from that, they developed custom made figures that were absolutely delightful. My husband was particularly enthralled wit...
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Photographer Cornwall - Photographer Cornwall
...ictures and how they want their photos to look at the end. If you want to find out more about them and about their unique style, then all you have to do is to look at their work which they have done in the past a good Photographer Cornwall will be proud of their work and will have it on display for you to browse through that way you can see what your end results may look like if you are looking for a wedding photographer for instance. Photographers in general have really changed over the last decade, with that I mean they have changed the way that the photos are taken and how they are then produced. You can even view your photos on the World Wide Web now, so you can literally share your wedding photos with friends and family even if they are based thousands of miles away. ...
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Unique Gifts - Unique Gifts
...pfather`s birthday is coming up and I am in a real quandary about what to buy him. You know the situation. He is the person who has absolutely everything and what he does not have he goes out and buys for himself. I know that I am going to have to be really creative if I am to buy him some unique giftsthat he would not have thought about himself and I am really worried about whether I will be able to find any unique giftsthat are suitable for him. However, as luck would have it, I was talking to a friend about my problem the other day when she told me that there was a fantastic new shop in the city centre that specialised in unique gifts. She said that she had been there a few weeks ago and the range of things they had was absolutely incredible. I was so grateful to her for suggesting it, particularly as she told me that I would definitely find something for him there. She s...
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Confetti - Confetti
...s, especially weddings. Confetti is made in a variety of colors, and commercially available Confetti is available in imaginative shapes. A distinction is made between Confetti and glitter, Confetti is usually not shiny. For all types of Confetti and wedding favours The Last Details is the place for all confetti and party needs. ...
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Wedding Photographer Cornwall - Wedding Photographer Cornwall
...piring images can be taken by a professional wedding photographer. This is the person whom you are entrusting to encapsulate your wedding day in Cornwall within a series of stunning images. In the future you want to be able to look back on the photographs that have been taken and smile with happiness as you remember your wedding day. Therefore when it comes to choosing your ideal wedding photographer Cornwall you want to be able to put blind faith in the professional that you have hired for the day. In essence, it`d be great if you could forget the wedding photographer Cornwall was present as you`d feel more relaxed if you could do this. A decent photographer will be able to take a wide range of fun photos and they`ll be able to capture a number of emotive images that can bring the odd tear to the eye. More importantly they should respect ...
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Band Merchandise - Band Merchandise
...e to promote their concerts and new albums. At any major concert you`ll see plenty of band merchandise on sale and it`ll look great when waved in the arena or placed onto a bedroom wall. Any band that is looking for suitable types of band merchandise to help promote their records can find specialist suppliers who print posters and banners, or emboss fridge magnets and bottle openers. Simple types of promotional band merchandise like badges can be given away but they`ll help to boost the band`s image and increase ticket sales for concerts. In fact, as promotional pieces go, band merchandise like pin badges can be of real benefit for all types of music groups. Pick from any number of the pin badges and you`ll be able to choose sizes and colours or download your own artwork. With a distinctive style on a highly visible item of band merchandise like pin...
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Wedding Favours - Wedding Favours
...to panic and wonder where you can get your wedding favours from in time but there really is no need to worry as a certain supplier has plenty of favours in stock. The concept of wedding favours was originally an Italian idea and many weddings in the UK now adopt this type of present. The wedding favours are little presents that the bride and groom present to all their guests and they usually are presented in boxes or little bags. Inside the boxes or bags are five wedding favours which represent health, wealth, happiness, fertility and long life....
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Custom Badges - Custom Badges
...pliers offering a professional and affordable design service. Badge suppliers and designers have the relevant experience as they deal with artwork all day, every day and so we know the best way to achieve effective results in terms of both appearance and print. The team of designers will have a wide range of skills from illustration to layouts in order to handle the different aspects of your design requirements that you are looking for. If you do want to use a professional design and illustration service rather than your own designs, you can get it for as little as £95.They have the ability to create awesome logos, T-Shirts, Posters, flyers etc for your band or business as well as the popular custom badges. Before the end design is finished they will offer unlimited changes until you are happy with your design to ensure your satisfa...
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Hen Night Accessories - Hen Night Accessories
... as Hen night accessories for such a party. Most commonly, Hen night accessories include clothes, which are outrageously colorful, funky or erotic. Similarly, Hen night accessories also include party sprays, ribbons and balloons. A continuous supply of good quality wine is also included in Hen night accessories. The basic outline purpose of Hen night accessories is to intoxicate the person in whose honor the party is held....
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New Born Gifts - New Born Gifts
...poke new born gifts can be difficult to find as there are so many baby items to choose from making it very confusing. If you would like a new baby born present then it is probably best to buy from a specialist shop or on line store where everything they sell is aimed at babies or young children. On the web you will get a much wider choice and availability than you would on the high street not to mention the variations in prices. It is now very safe to shop on the web so there is less reason to worry. Most stores now use `PayPal ` and similar secure payment methods, which guarantees your goods will be delivered and at the high standard you would expect otherwise a FULL refund will be given. A silver plated photo album is just one of the many new born gifts you will find on line at a reduced price-a fantastic way for mum and dad to store all those special first memories. Even if buying...
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Kids Gifts - Kids Gifts
...st every little girl would like a pony at some stage in her child hood. They are a dream for an awful lot of girls, to the point where it is almost an obsession! If your children or the children of your friends and family are like this, and you ant to buy them a gift that reflects their love of horses, then you have come to the right place. You can now buy a fabulous range of themed kids gifts on line from one of the best suppliers of equine themed products currently trading today. No matter what your kids need ? there is a kids gift to fit their needs exactly. Every thing you could want from stickers, to story books, from socks to suit cases, - all of these kids gifts and every thing in between are available with a horse theme. There is a full range of arts and crafts gifts, as well as clothing, books, bedding and accessories, and many, many more fabulous ideas for presents. So when...
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